Orple CG Studio

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Custom Mascot & Character Illustrations for Website Section Design

Astronaut-style mascot illustration holding a glowing tablet with a satellite dish floating nearby

Client/Industry

Client: Digital product company
Industry: Web design / SaaS / Digital services

Custom website illustrations · 3D website visuals · Digital product illustration · Web design graphics · Branded visual assets

The Сhallenge

The client needed a series of custom illustrations to support multiple sections of their website.
They already had a finished website design in Figma and a clearly defined structure, but lacked visual assets that could:

  • Strengthen the brand personality;
  • Clearly illustrate different website topics;
  • Maintain visual consistency across all sections;
  • Feel friendly, modern, and approachable without looking generic.

Stock illustrations and existing assets failed to communicate the brand’s uniqueness and storytelling goa

Our Solution

We developed a custom illustration system tailored specifically to the client’s website structure and Figma layouts.

Our approach included:

  • Designing original mascots and cartoon-style human characters;
  • Adapting illustration style, poses, and emotions to specific website sections;
  • Ensuring seamless integration with the existing UI/UX and layout;
  • Maintaining consistent colors, proportions, and visual language across all assets.

Each illustration was crafted to enhance clarity, guide user attention, and visually support the content without overwhelming the interface.

Gallery Highlights


Astronaut-style mascot illustration holding a glowing tablet with a satellite dish floating nearby

Astronaut mascot standing with two animal mascots wearing space helmets, representing a set of brand characters

Website illustration encouraging users to join a digital community, featuring welcoming cartoon characters and clear call-to-action visuals

Astronaut mascot shining a flashlight on a glowing exclamation mark to highlight an important element

Astronaut mascot standing on a rock and holding a flag, symbolizing achievement and success

Astronaut mascot character shown from multiple angles in a 3D turnaround presentation

Team of illustrated characters climbing a dollar sign shaped mountain, symbolizing financial growth and teamwork

Illustration of a globe symbolizing global reach, worldwide connection, and international digital presence

Results

The final illustration set helped the client:

  • Achieve a cohesive and recognizable visual identity;
  • Improve user engagement through friendly, relatable visuals;
  • Strengthen storytelling across key website sections;
  • Elevate the overall perceived quality of the brand and product.

The illustrations integrated perfectly into the existing Figma design and became a core part of the website’s visual communication.

Deliverables

  • Custom mascot designs;
  • Cartoon-style human character illustrations;
  • Section-specific website illustrations;
  • Web-optimized image assets;
  • Final files prepared for direct website integration.

Software Used

3D software: Blender 3D
Render Engine: Cycles GPU

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